Marketing Psychology Business Learning

In the business world, marketing slot88 acts as the spearhead of the company. Without marketing, you will have difficulty marketing your company’s products or services. Marketing also plays a role in connecting your product/service into the hands of consumers. There are many marketing strategies that you can try to increase your product sales turnover. Starting from direct selling, paid advertising, social media marketing, search engine optimization, inbound marketing, and many more.

Just like PDKT, marketing also requires a strategy to win over potential consumers of your product before they decide to buy the product or service you offer. This means that you inevitably have to understand the psychological state of your potential customers.In general, marketing techniques are usually always related to psychological games, so that potential consumers are interested in your product/service and then carry out product purchase transactions that will benefit your business.

Charm Pricing

Charm pricing is also often known as psychology pricing where it is believed that prices can influence a person’s psychology. You will often come across shops that sell their products for IDR 99,999 or IDR 39,999. That trick is known as charm pricing.This strategy makes customers think that the price offered is cheaper. This means that Rp. 99,999 can feel like less than Rp. 100,000 from first impressions, even though there is only a difference of 1 rupiah.

Urgency Scarcity

Urgency scarcity is leveraged by implying that other shoppers will jump at the chance to buy your product when they read the caption above. Scarcity will foster a sense of urgency in your potential customers. Psychologically, fewer opportunities = threat to our freedom, the freedom to purchase a product/service. You can take advantage of urgency scarcity by indicating limited quantities or deadlines. With the limited time and quantity you provide, they will compete to get your product.

Social Proof

When you want to buy a product, you will definitely consider purchasing that product, one of which is by looking at testimonials from customers of that product. This method is often called social proof.If you display customer testimonials on your social media page or product website, psychologically, potential customers will be more confident in buying your product because they have seen reviews that show that your product is good and satisfying.